My background & expertise
CRAG APPAREL CO - FOUNDER
August 2020 - Current
One thing I've always tried to do is to try and combine my passions into some sort of project.
I wanted to combine my passion for climbing for this project, my love of simple, clean aesthetics, and athleisure fashion. However, what this project allows me to do is to learn how to run an online business first hand.
Although this is mainly a side hustle for me, it allows me to learn online marketing, social media, website management, customer service and more.
Here at Crag, we are climbers, first and foremost. We are adventurers and explorers looking for the next best route or boulder problem. When we started Crag, we realised that we were either paying crazy prices for big brand climbing t-shirts or faced with the option of getting unsustainable, cheaply made, boring clothing. We decided that we needed to change that. We wanted something for us. Here at Crag, we believe in stylish, high-quality, sustainable clothing at an affordable price. We want to look good, feel great, and climb hard.
Designing all graphics (Clothing, website, social media, etc.)
Website and Social Media management
Accounting & Finances
THE MOVIE NEWBIE - CO-HOST, PRODUCER, EDITOR, AUDIO ENGINEER
May 2019 - Currently
A movie podcast where two movie aficionados discuss film, old and new, with a complete utter newbie (me) that, most of the time, has no idea what he's talking about. Every episode, the experts give the newbie a movie to watch, then they talk about it.
Recording, editing, mixing and mastering of audio
Management of distribution to podcast platforms
Creation and management of social media content (Instagram, Facebook, Medium)
CURIOUS HUMANS (REMOTE) - EDITOR
May 2019 - Currently
The Curious Humans podcast is a great show started by Jonny Miller. I met Jonny during an internship/mentorship program in Bali that focused on creative remote working. I helped Jonny launch his podcast which now has a total of 30,493 listens globally since June 2019.
Editing of raw podcast audio.
Mixing and mastering of the podcast audio.
Aided in online promotion through Facebook, Instagram and LinkedIn resulting in 6000 downloads over 3 months.
HEMPEL MIDDLE EAST (BAHRAIN) - MARKETING ASSISTANT
Jul 2016 - Aug 2016
Designed promotional items (Raffle Tickets, Brochures, etc) to increase customer engagement.
Daily communication with external ad-agency.
Collaborating with team members on daily operational tasks such as creating ad plans and proposals.
CAMP WINAUKEE (NEW HAMPSHIRE, USA) - COUNSELLOR, WATERFRONT INSTRUCTOR, LIFEGUARD
Jun 2015 - Aug 2015
Instructed children on the fundamentals of Wakeboarding, Waterskiing and Kneeboarding.
Ensured the safety of the waterfront area through lifeguarding that required advanced First Aid knowledge in preparation for potential accidents.
Acted as a mentor and supervisor for 14-year-old campers to ensure their mental and physical well-being.
TRIPLE EDGED PROJECT (LONDON, ENGLAND) - PROJECT MANAGER
Jan 2015 - Feb 2015
Orchestrated and managed event music & lighting.
Created and managed online social media promotion on Facebook and Instagram.
SINGAPORE POLICE FORCE, TRANSCOM (SINGAPORE) - PATROL OFFICER, CPL
Dec 2011 - Dec 2013
Trained in the rapid deployment of my team to react towards high danger situations such as gang violence, public nuisances and possible terrorist threats.
Patrolled the Singapore transport system to identify potential hazards and threats.
Voted as Team Alpha Candidate to represent team members on the Transcom Social Welfare Council (2012).
What i’ve learned
MA CREATIVE & CULTURAL ENTREPRENEURSHIP (MUSIC PATHWAY)
GOLDSMITHS, UNIVERSITY OF LONDON, INSTITUTE OF CREATIVE & CULTURAL ENTREPRENEURSHIP
Theory of Capital
The Business of Creative Industries
September 2014 - Dec 2018
BA INTERNATIONAL BUSINESS WITH SPANISH (MAJOR IN ENTREPRENEURSHIP) - ACHIEVED 2:1
REGENTS UNIVERSITY LONDON, EUROPEAN BUSINESS SCHOOL
President & Founder of the Regents Climbing Club (2018)
President of the Regents Music Society (2018)
Member of the Student Union Social Events Team (2014-2015)
Dean's List (2015)
MVP at Bramley Lakes Team Building (2015)
Important Modules Undertaken:
Business Strategy: Managing and Thinking Strategically in a Rapidly Changing International Environment
Planning a New venture
The Business and Management of Small and Medium Enterprises
Media Technology for Business
Communication Across Cultures
Universidad del CEMA - Buenos Aires, Argentina (March-July 2017)
Universidad Antonio de Nebrija - Madrid, Spain (September-December 2017)
INTERESTS AND HOBBIES
My music background comes from playing the piano, guitar and drums from a very young age. I then moved on to DJing at the age of 16, followed by becoming obsessed with producing on DAWs. Now, my setup includes beat makers, samplers, synthesizers, loopers and my trusty guitars.
SPORT AND FITNESS
I've always loved fitness and sport, whether it be as a spectator or an athlete.
I enjoy participating in football, basketball, volleyball, outdoor sports (climbing, hiking) and water sports (wakeboarding, SUP, Kayaking)
ART AND PHOTOGRAPHY
Forever learning the art of photography, I'm currently using a Sony A7 and Polaroid JobPro 600.
I also love drawing and painting. I do most of my drawing on Procreate, which is the main program I use for Crag Apparel Co, while most of the painting I do is acrylic on canvas.